Join the Collective
Welcome to CULTR Collective, the intersection of Creativity, Unity, Liberation, Technology & Representation. We are a creative consulting agency specializing in brand strategy, event management, and digital media. We are dedicated to fostering diversity in media and creating impactful experiences for our clients, which include renowned brands, artists, and creators.
We are also a thoughtfully curated community aiming to amplify stories and perspectives often sidelined and overshadowed by mainstream media. According to a 2023 Nielsen study, Black "lifestyle" creators performed 10.5 times better than their non-Black counterparts, 6.7 times better in gaming and eSports, and 1.6 times better in fashion. However, despite our impact and cultural influence, for every dollar earned by their white counterparts, Black influencers receive only 65 cents.
Because of this, our mission is to empower artists, creators, and business owners with impactful, informative content and services to enhance and monetize their brands.
Sign up now to become a part of the Collective, and receive new content alerts. Our content is curated & crafted #ByTheCULTR #4TheCULTROur Services
CULTR Collective Consulting leverages our founder, Jillian Lofton's network and 15 years of experience in the digital media industry to empower artists, creators, and business owners with strategic services to enhance and monetize their brands
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+Comprehensive research to identify potential brand partners
+Formulation of strategic partnership proposals
+Structuring and negotiation of partnership agreements
+Monitoring and analysis of partnership performance
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+Market research and brand positioning
+Creation of brand guidelines (logo, typography, color palette)
+Developing key brand messaging and storytelling
+Designing brand assets
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+Creative brainstorming sessions
+Concept development for digital content
+Scriptwriting, storyboarding for video and audio content
+Art direction and design for visual content
+Production planning and logistics
+On-site content production (photography, videography, etc.)
+Post-production services (editing, sound design, color grading, etc.)
+Content optimization for different platforms (social media, website, email, etc.)
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+Formulating creative concepts that align with brand goals
+Designing visual assets such as logos, infographics, and promotional materials
+Crafting unique marketing and advertising campaigns
+Creating immersive digital experiences (website, mobile apps)
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+Conceptualizing and planning brand events
+Coordinating logistics, vendors, and timelines
+Implementing promotional activities for events
+Overseeing event execution and post-event analysis
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+Planning, executing, and closing projects
+Managing resources, timeline, and budget
+Ensuring the quality and standards of deliverables
+Maintaining constant communication with stakeholders
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+Auditing existing social media profiles and strategies
+Developing a comprehensive social media strategy
+Planning and scheduling engaging content across platforms
+Analyzing performance metrics and making necessary adjustments
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+Scouting potential brand partnerships
+Aligning brand goals with company's marketing strategies
+Coordinating and managing influencer campaigns
+Consulting on image management, career guidance, and personal branding
Our Clients
Role: Branding: Logo Design, Visual Identity
Brand: Black Food Truck Festival
Year: 2021 - 2024
Overview:
Our partnership with the Black Food Truck Festival brought together culinary excellence and cultural celebration. Tasked with designing the festival’s logo and developing a cohesive sponsorship strategy, we helped amplify the event’s mission to showcase Black-owned food vendors and foster community.
This collaboration demonstrated our expertise in creating impactful visual identities while building strategic partnerships that drive both cultural and economic impact. The 2024 festival sold over 13,100 tickets—83% from outside Charleston—and generated an estimated $10.2 million in economic impact, solidifying its place as a vital cultural and economic force.
Role: Sponsorship Strategy, Graphic Design, Paid Social
Brand: BEAUCOUP HOODOO FESTIVAL
Year: 2024 - 2025
Overview:
CULTR Collective is proud to partner with the Beaucoup Hoodoo Festival to celebrate and preserve African spiritual traditions. Our work includes leading sponsorship strategy, creating striking graphic designs, and managing paid social campaigns to amplify the festival’s reach. This collaboration highlights our commitment to elevating culturally significant events and building impactful connections with diverse audiences.
Role: Brand Strategy, Content Planning, and Launch Execution
Brand: Alchemē
Year: 2024 - 2025
Overview:
Our collaboration with Alchemē focused on launching The Unapologetic Reclamation Experience, a 20-week program empowering “Firsts, Onlys, and Defiers of Odds” to reclaim their well-being and align their leadership with purpose.
We developed Alchemē’s brand strategy, crafted an actionable content plan, and oversaw the program’s full 2025 launch execution, including community-building efforts. This partnership highlighted our ability to align bold ideas with practical strategies, creating a platform that positions Alchemē as a leader in culturally curated professional development.
Stay tuned for the 2025 launch!
Role: Client Relationship Management & Brand Partnership Execution
Brand: adidas Originals x HighSnobiety
Year: 2023
Overview:
CULTR Collective recently led the dynamic partnership between Highsnobiety and adidas Originals, showcasing our expertise in large-scale, multi-channel campaigns. Our work spanned team collaboration, vendor management, and talent coordination, highlighting "Hometown Originals" and the unique stories of four OGs. This project exemplified our capability to drive impactful campaigns that resonate with diverse audiences across events, OOH, editorial, and social media, reinforcing our commitment to elevating brands authentically.
Role: Client Relationship Management & Brand Partnership Execution
Brand: adidas Originals Soccer Collection x HighSnobiety
Year: 2023
Overview:
Our recent collaboration with adidas Originals celebrated soccer's cultural legacy and showcased our deep expertise in blending culture with branding.
Our role in this project demonstrated our ability to seamlessly integrate iconic soccer history into contemporary fashion. This initiative not only highlighted soccer's universal appeal but also underscored our proficiency in coordinating diverse teams, curating talent, and delivering impactful campaigns that resonate across cultures.
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